Cannes Lions ha dado a conocer los expertos y profesionales de la industria publicitaria que formarán parte de los Jurados encargados de evaluar los trabajos de las listas cortas para esta edición del certamen. Se trata de una selección representativa del talento internacional, con una representación femenina que alcanza el 52%, la cifra más alta registrada.

En total, en esta edición del festival hay representados 55 países, como Emiratos Árabes Unidos, Irán, Ghana, Líbano, Egipto. El continente latinoamericano se verá representado con miembros procedentes de México, Perú, Puerto Rico, Costa Rica, Guatemala, Colombia y Argentina., mientras que entre los expertos de la región Asia Pacífico se observan profesionales de China, Hong Kong, Tailandia, Japón, India, Singapur, Taiwán, Filipinas, Australia y Nueva Zelanda.

Esta diversidad cultural forma parte, según ha explicado Simon Cook, Managing Director de Lions, del compromiso de la organización por designar talentos de toda la comunidad global. “El trabajo creativo ganador de un León no está limitado por la ubicación, surge de todos los rincones del mundo para competir y comparar la excelencia en el escenario mundial”, ha señalado en un comunicado oficial. “Es increíble dar la bienvenida a esta alineación verdaderamente global de expertos en jurados”.

Los jurados de las listas cortas participarán en la evaluación remota de los casos presentados desde sus ubicaciones particulares. Según Susie Walker, VP Awards & Insight de Lions, estos profesionales juegan un papel vital en la conducción de la primera ronda de evaluación, que crea la lista de preseleccionados en varios Leones. “Estamos comprometidos con brindar una experiencia de evaluación  acorde al estándar por el que somos conocidos y, lo que es más importante, cada trabajo creativo recibirá el tiempo y la discusión que se merece”.

Los casos ganadores de los preciados galardones se darán a conocer durante la celebración de Cannes Lions Live, una experiencia totalmente digital que tendrá lugar del 21 al 25 de junio.

La presencia española en Cannes Lions 2021

Además de los miembros del jurado anunciados hace unas semanas, a la representación española se unen seis nuevos profesionales de nuestro país. Tal y como explican desde Scopen, esta edición es finalmente la segunda con más representación española, con el mismo número de jurados que ya obtuviera nuestro país en 2015 (el año con más representación española fue 2012 cuando se contó con 15).

Los profesionales españoles que formarán parte del jurado de las listas cortas son:

• Olaf Cuadras, Creative Director, DDB Spain - Design
• Alba Barneda, Head of Production, CANADA, Spain - Film Craft
• Begoña de la Sota, CEO, Mediacom, Spain - Media
• Ludi García, Managing Director, Hotwire Public Relations, Spain - PR
• Higinio Martínez, General manager & Consejero Delegado Omnicom PR Group, Spain & Portugal - PR
• Alberto Pachano, Managing Director, We Are Social, Spain - Social&Influencer

Kika Samblás, Partner & Managing Director de Scopen, considera que es una maravilla ver cómo España sigue pesando en el Festival de Cannes, tanto en Premios como en Jurados. “Es una muestra del talento tan sobresaliente que tenemos y un lujo poder contar con la visión de estos 13 profesionales para juzgar los premios más grandes de nuestra industria”.

Los miembros del Jurado para las listas cortas de Cannes Lions 2021:

Brand Experience & Activation Lions Shortlist Jury

• Stephen Herold, Design Principal, IBM iX, Switzerland
• Masato Mitsudera, CEO / Executive Creative Director, FACT ADK, Japan
• Vidya Manmohan, Founder & Creative Chairwoman , V4 Good Advertising, United Arab Emirates
• Karl Waters, Creative Partner, Folk Wunderman Thompson, Ireland
• Victor Petri, Partner, Head of Activation, Robert/Boisen & Like-minded, Denmark
• Kwint De Meyer, Creative Director, DDB Brussels, Belgium
• Bolaji Alausa, Executive Creative Director, Noah's Ark, Nigeria
• Martin Schlumpf, Creative Director, Joe Public, South Africa
• Chanatthapol Tiensri, Executive Creative Director, TBWA\Thailand
• Bruno Vohwinkel, Deputy Executive Creative Director, Havas Milan, Italy
• Dmitry Vtulkin, Creative Director, BBDO Moscow, Russia
• Eva Hasson, Trendspotting Director & Creative Strategist, BBR Saatchi & Saatchi, Israel
• Diego Lanzi, Executive Director & Chief Creative Officer, FCB Dos Puntos Crea, Guatemala
• Maciej Twardowski, Executive Creative Director, Ogilvy Social.Lab Poland
• Gian Carlo Lanfranco, Co-Founder / Chief Creative Officer, L&C NYC-LIMA, Peru
• Luis Ribó, CEO, Isobar & dentsumcgarrybowen, Mexico
• Jaime Duque, Executive Creative Director, MullenLowe SSP3, Colombia
• Martine H. Flatlie, Chief Marketing Officer, Legevisitt, Norway
• Pancho González, Chief Creative Officer, Inbrax, Latam
• Charlene Chua, Creative Director, BBH, Singapore
• PG Aditya, National Creative Director, Dentsu Webchutney, India
• Heather Chambers, Chief Creative Officer, Leo Burnett, Canada
• Zoha Zoya, Creative Director - Head of Experience Design, R/GA, EMEA
• Jennifer Hu, Chief Creative Consultant, Ogilvy, Taiwan
• Lucille Marie Essey, SVP, Executive Creative Director, Jack Morton Worldwide, USA
• Jason Williams, Chief Creative Officer, Leo Burnett, Australia

 Design Lions Shortlist Jury  

• Liza Enebeis, Creative Director, Studio Dumbar, Netherlands
• Thanyaluck Pongachayaluck, Creative Director, GreynJ United, Thailand
• Sachin Kamble, National Creative Director, Leo Burnett, India
• Olaf Cuadras, Creative Director, DDB Spain
• Sheng Jin Ang, Executive Creative Director, MullenLowe Singapore
• Shelley-Ann Atkinson, Partner, Murmur, South Africa

Direct Lions Shortlist Jury

• Laura Kim, Executive Creative Director, Independent, Canada
• Kimberley Ragan, Group Creative Director / Head of Brand Experience, Colenso BBDO, New Zealand
• Clara Uddman , Art Director, Save–Our–Souls, Sweden
• Juan Jose Posada, President / Chief Creative Officer, Grey, Colombia
• Satoshi Chikayama, Executive Creative Director, TBWA\Hakuhodo, Japan
• Alfredo Alquicira, Executive Creative Director, McCann Worldgroup, Mexico
• Jolien Tuyteleers, Creative - Copywriter, Wunderman Thompson Antwerp, Belgium
• Bridget Johnson, Executive Creative Director, The Riverbed Agency, South Africa
• Thomas Li, Executive Creative Director, Leo Burnett Shanghai, China
• Valentina Maksyakova, Executive Director, AVM Media, Russia
• Friso Ludenhoff, Executive Creative Director, Publicis Groupe Netherlands
• Satit Jantawiwat, Chief Creative Officer, Cheil, Thailand
• Alex Pineda, Creative Director, TBWA\Raad, United Arab Emirates
• Nicolas Zarlenga, Partner & Chief Creative Officer, The Juju, Argentina
• Nicolas Courant, Chief Creative Officer, Ogilvy Singapore
• Andrea Auz, Creative Director, PAPER, Ecuador
• Ayse Aydin, Chief Creative Officer, Publicis Groupe, Turkey
• Signe Zacher Carlsen, Chief Creative, Advice, Denmark
• Ricardo Chadwick, Partner / Chief Creative Officer, Fahrenheit DDB Peru
• Judite Mota, Chief Creative Officer, VMLY&R, Portugal
• Stefanie Golla, Creative Director, Accenture Interactive, Austria

Film Craft Lions Shortlist Jury  

• Devin Kennedy, Executive Creative Director, King James Group, South Africa
• Marcus Svanberg, Director, Bleck film, Sweden
• Sneha Iype, Executive Producer / Partner, Nirvana Films, India
• Alba Barneda, Head of Production, CANADA, Spain
• Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson Thailand
• Rodrigo Garcia Saiz, Director, Central Films, Mexico
• Yael Staav, Director, Animals (Canada) / Furlined (USA), Canada
• Pejman Fakharian, Filmmaker | Creative Director, 2012 Studio, Iran
• Jonathan Chong, Director, Photoplay Films, Australia
• Nadine Baltes, Head of Production, Havas Düsseldorf GmbH, Germany
• Amy Wertheimer, EVP, Group Executive Producer, BBDO NY, USA
• Sariyanti Sannie, Executive Producer, Six Toes TV / TBWA Singapore
• Jo Lumb, Head of WAS Studios, We Are Social, UK
• Valentina Fronzoni, Founding Partner & Executive Producer, the BigMama s.r.l., Italy
• Anh-Thu Le, Director of Production, TBWA\Chiat\Day LA, USA
• Kacper Sawicki, Executive Producer, Papaya Films, Poland
• Loren Bradley, Executive Producer, FINCH, Australia
• Elsa Rakotoson, CEO, Founder, Executive Producer, Frency Paris, France
• Adam Isidore, EVP, Director of Integrated Production, FCB NY, USA

Film Lions Shortlist Jury  

• Marloes van den Berg, Chief Production Officer, 180 Amsterdam, Netherlands
• Alice Chou, Chief Creative Officer, Dentsumcgarrybowen Taiwan
• Thomas Pries, Executive Creative Director & Partner, The Unicorn, Denmark
• Wuthisak Anarnkaporn, Film Director, FACTORY 01, Thailand
• Dora Pruzincova, Chief Creative Officer, DDB Prague, Czechia
• Jens Mortier, Chief Creative Officer, mortierbrigade, Belgium
• Graham Drew, Chief Creative Officer, Grey Malaysia
• Giovanni Bedeschi, Owner / Director and Executive Producer, bedeschifilm s.r.l., Italy
• Andreas Putz, Chief Creative Officer, Jung von Matt Donau, Austria
• Brett Morris, CEO, Nahana Communications Group (part of the FCB Network), South Africa
• Yinbo Ma, Executive Creative Director, BBH, China
• Nuno Jerónimo, Founder and Executive Creative Director, O Escritório, Portugal
• Kalle Widgren, CEO, TBWA Stockholm, Sweden
• Axel Grimald, Global Executive Creative Director, Publicis, Global
• Lilian Luethi, Head of Production, frame eleven + partners AG, Switzerland
• Serena Abi Aad, Head of Content, Havas Worldwide, United Arab Emirates
• Diana Triana, General Creative Director, McCann Colombia
• David Douglass, Executive Creative Director, Anomaly Toronto, Canada
• Hira Mohibullah, Executive Creative Director, BBDO Pakistan
• Jessica Apellaniz, Chief Creative Officer Latam, Ogilvy, Latam
• Camilla Bjørnhaug, Creative, TRY, Norway
• Ali Ali, Film Director, Good People, Egypt
• Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India
• Kris Kyoungju Lee, Global Executive Creative Director, Cheil Worldwide, Global
• Phil van Bruchem, Executive Creative Director, BWM Dentsu, Australia
• Sue Higgs, Joint Executive Creative Director, dentsuMB, UK
• Adrian Miller, Chief Creative Officer, Ogilvy Indonesia
• William John, Creative Director, Saatchi & Saatchi, UK
• Damian Hanley, Creative Director, In the Company Of Huskies, Ireland
• Natasha Wellesley, Executive Producer, Ventureland, USA
• Kim Pick, Executive Creative Director, VMLY&R New Zealand

Health & Wellness Lions Shortlist Jury  

• Dick Dunford, Executive Creative Director, TBWA\Worldhealth, UK
• Michel Motta, Executive Creative Director, Triunfo Sudler Brasil
• Joanna Lojko, Managing Director / Board Member, Rak'n'Roll Cancer Foundation, Poland
• Emanuele Tragella, Executive Creative Director, Havas Life Italy
• Gustavo Pratt, Owner & CEO, Asterisco Healthcare Communications, Mexico
• Todd Henwood, EVP, Executive Creative Director, GSW, Canada
• Tuesday Poliak, Chief Creative Officer, Wunderman Thompson Health, USA
• Gerrard Malcolm, Director, Insight AU, Australia
• Mandi Fine, CEO, F/NE, South Africa
• Manuel Frank, Global Creative Chair, Health & Chief Creative Officer Germany, Edelman, Global
• Sinéad Murphy, Creative Director, Independent, UK

Industry Craft Lions Shortlist Jury  

• Ton Hollander, Chief Creative Officer, Optimist Inc, Europe
• Nic Adamovich, Head of Design, Host/Havas, Australia
• Lasse Vintersbølle, Creative Director, Hjaltelin Stahl, Denmark
• Celine Mornet-Landa, Creative Director, Sid Lee Paris, France
• Abi Aquino, Chief Creative Officer, Mullen Lowe Treyna, Philippines
• Masayoshi Kodaira, Designer / Art Director, FLAME inc., Japan

Media Lions Shortlist Jury  

• Joost Hoppe, Global Media Lead, Heineken, Global
• Motoko Nakao, Media Division Lead, TBWA Hakuhodo, Japan
• Susanne Persson, Country Manager, Verizon Media, Sweden
• Oliver Schönfeld, Managing Director, TWmedia, Switzerland
• Carlos Rojas Girao, CEO, IPG Mediabrands Peru
• Natalia Kiryanova, CEO, Wavemaker, Russia
• Pascal Crifo, CEO & Founder, Blue449, France
• Camilla Halleraker, Managing Director, Starcom, Norway
• Begoña de la Sota, CEO, Mediacom, Spain
• Carolina Sandoval Villamil, Media Director Latam, GSK Consumer Healthcare, Latam
• Tanya Schreuder, Group Managing Director, Media Brands Dentsu, South Africa
• Sandra Onofri, Group Strategy Director, Havas, Germany
• Gauthier Elslander, Managing Director, Initiative, Belgium
• Charu Aggarwal, Chief Strategy Officer, Havas Group, South East Asia & India
• Benjamin Condit, CEO, Mindshare, China
• Asad Rehman, Director Media & Digital Transformation, Unilever, United Arab Emirates
• Juan Pedro McCormack, CEO, Media dentsu Latam, Dentsu, Argentina
• Caroline Moul, President, PHD Canada
• Gina McKinnon, Managing Director, Fuse @ OMD, APAC
• Vaishali Verma, CEO  Initiative India
• Jessica Roberts, Chief Client Officer, OMD EMEA

Outdoor Lions Shortlist Jury   

• Rafael Reina, Chief Creative Officer, Ogilvy De La Cruz, Puerto Rico
• Anna Salonen, Art Director, Nord DDB Stockholm, Sweden
• Lili Jiang, Group Creative Director, Cheil Worldwide, Hong Kong
• Emilio de Haan, Founder/Creative Director, HERC,  Netherlands
• Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Philippines
• Huelander Escalante, Chief Creative Officer, McCann San José, Costa Rica
• Katrina Encanto, Global Creative Director, MullenLowe London, Global
• Ioana Zamfir, Executive Creative Director, MRM, Romania
• Sebastien De Valck, Creative Director, BBDO Belgium, Belgium
• Gabriela Paredes Olguin, VP Creative, Agencia i, Mexico
• Rene Baquero, Managing Director & Chief Creative Officer, HOY by Havas, Colombia
• Davi Sing Liu, Regional Chief Creative Officer, Great China, Grey, China
• Gary Steele, Executive Creative Director, DDB Aotearoa New Zealand
• Sarah McGregor, Executive Creative Director, Communicado, Australia
• Francisco Bledel, Creative Director, Publicis, Argentina
• Mel Routhier, Chief Creative Office, WPP Walgreens Team, VMLY&R, USA
• Fabio Silveira, General Manager, Havas Creative Middle East, United Arab Emirates
• İlkay Gürpınar, Chief Creative Officer, TBWA\Istanbul, Turkey
• Torgbor Mensah, Executive Chairman, DDP Outdoor Limited, Ghana
• Sara Phillips, Creative Director, Wieden+Kennedy, USA
• Billy Faithfull, Chief Creative Officer, Engine Group UK

PR Lions Shortlist Jury   

• Victor Ng, Executive Creative Director, Edelman Singapore
• Reona Onoue, Operating Officer / PR Planner, Inoue Public Relations Inc., Japan
• Alexandre Faure, Managing Director, Edelman, France
• Janet Tsai, Global Lead, China Brand Practice, Ogilvy, Global
• Hafida Abahai, CEO, Weber Shandwick, Netherlands
• Neha Mehrotra, Executive Vice President, PR & Client Centricity, Avian WE, India
• Natasha Romariz Maasri, Executive Creative Director, Leo Burnett, Lebanon
• Amy Brill, Head of PR, M&C Saatchi, United Arab Emirates
• Babette Kemper, Co-Founder & Managing Director, achtung! Mary, Germany
• Krista Webster, President & CEO, Veritas Communications and Vice Chair, MDC Partners, Canada
• Mandarva Stenborg, CEO & Partner, Abby Priest, Sweden
• Ludi García, Managing Director, Hotwire Public Relations, Spain
• Michael Maslov, General Director, Partner, Ketchum, Russia
• Higinio Martínez, General manager & Consejero Delegado Omnicom PR Group, Spain & Portugal
• Charlie Coney, Executive Creative Director, West Coast Region, Golin, USA
• Clarisse Berggårdh, CEO, Pohjoisranta BCW OY, Finland
• Oana Bulexa, Managing Partner, MSL The Practice, Romania
• Beatrice Agostinacchio, Managing Director, Hotwire Italy
• Vanessa Ho Nikolovski, Chief Client & Growth Officer, Asia Pacific, Weber Shandwick, APAC
• Ruth Allchurch, Managing Director, WE, UK

Social & Influencer Lions Shortlist Jury  

• Pierre Duquesnoy, Executive Creative Director, Belle, France
• Anna Lichnog, Executive Creative Director, Jung von Matt NEXT ALSTER, Germany
• Akanksha Goel, Founder & CEO, Socialize, Middle East, Africa & India
• Joakim Khoury, Partner & Senior Creative, Åkestam Holst NoA, Sweden
• Alberto Pachano, Managing Director, We Are Social, Spain
• Max Sardella, Social Media & Influencer Marketing Manager, Red Carpet, Italy
• Johanna Calic, Head of Creative Effectiveness, Google, Latam
• Jordan Schmid, Partner & President, No Fixed Address, Canada
• Shivani Maharaj, National Head of Content & Partnerships, Wavemaker, Australia
• Shirin Majid, Deputy Executive Creative Director, VCCP, UK
• Vibeke Nannerup, CEO & Founder, Liquidminds, Denmark